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Matt Milletto, director of the American Coffee School, tells you five things you should think carefully about running a coffee shop.

Matt Milletto, director of the American Coffee School, tells you five things you should think carefully about running a coffee shop.

5 Questions to Ask Yourself Before Opening a Caf, with Matt Milletto of the American Barista Coffee School Source:Barista magazine / text: Jon Shadel translator: @ quality Hall Coffee Tang Xiaoyi The American Barista Coffee School Director of Coffee training course Matt Mille

2016-07-23
Post-80s boys give up their high annual salary to run cafes and sell

Post-80s boys give up their high annual salary to run cafes and sell "ideas" to make money.

Besides coffee and dessert, what else can you buy in the cafe? It is located in a cafe called Planet 612 on Changshou Road, which sells a special product idea. The owner of the planet is Lu Liren, a Shanghai guy who just turned 30 this year. Without that resignation, he would still have an annual salary of more than 500000 yuan in a well-known bank. Out of interest, but also to help his wife complete a romantic

2015-08-07
Oroaster, a coffee brand founded by Taiwanese, has focused on supporting the coffee business.

Oroaster, a coffee brand founded by Taiwanese, has focused on supporting the coffee business.

Jiang Chengzhe and Zhang Jinming are the founders of O-Roasters. These two young Taiwanese who love coffee have a wealth of coffee expertise and skilled skills. Roasting coffee is an interest, but Taobao is more of a business, or a career, fortunately, they do it attentively enough. From the exquisite design of the store to professional introduction, from the selection of raw materials to meticulous baking, to the selection of packaging, each

2016-07-29
Taobao shops, which specialize in roasting coffee, prop up the coffee business with focus.

Taobao shops, which specialize in roasting coffee, prop up the coffee business with focus.

Jiang Chengzhe and Zhang Jinming are the founders of O-Roasters. These two young Taiwanese who love coffee have a wealth of coffee expertise and skilled skills. Roasting coffee is an interest, but Taobao is more of a business, or a career, fortunately, they do it attentively enough. From the exquisite design of the store to professional introduction, from the selection of raw materials to meticulous baking, to the selection of packaging, each

2016-07-18
The dispute between coffee shop and teahouse management

The dispute between coffee shop and teahouse management

Within two years, eight cafes near Jiefang Road in Yichang have closed one after another. Some netizens said that this is due to the market competition between teahouses and cafes. Due to the prosperity of teahouses in recent years, they have taken a share of the coffee shop market.

2014-06-04
Yang Xiaolan: Deo brews coffee with love

Yang Xiaolan: Deo brews coffee with love

Compared with Starbucks, Diou Coffee is an out-and-out Chinese brand. Although it was born 30 years later than the former, it took Dior only six years to have more than 300 stores in nearly 100 cities across the country, leaving Starbucks far behind. In the latest ranking of China's chain catering industry, Diou's enterprise size ranks 16th, becoming China's excellent franchise for three years in a row.

2015-04-09
Top Secret baristas File ends!

Top Secret baristas File ends!

Guide to Jiaxiang: the last issue will be released before 11.11. I have already picked out the small coffee. It's up to you next! The last issue is first-come-first-served. Ha! The two issues of "Archives" have pushed 20 excellent baristas, which have been well received by friends all over the country. at the beginning of the event, it has been stressed that the purpose of this activity is to make the vast number of baristas who are busy at the bar step out of the bar.

2015-11-10
On the Strategy of Coffee Operation from the Perspective of Culture

On the Strategy of Coffee Operation from the Perspective of Culture

The phenomenon of "homogenization" of urban construction is very serious, no matter where the city is almost the same buildings, the same streets, the loss of its due characteristics.

2014-06-05
Brief introduction of Sena left Bank Coffee International Coffee Brand

Brief introduction of Sena left Bank Coffee International Coffee Brand

A sober person who takes the first step always knows what to do. In 2005, Beijing Zhongguancun Tianchuang Science and Technology Building, Sena left Bank International Food and Beverage Management (Beijing) Co., Ltd. was officially established. In this gold mining mecca known as China's Silicon Valley, surrounded by Microsoft, Baidu, Sina, Patriot and other well-known enterprises, Senna's left bank has one thing in common with them. Facing China

2015-08-05
Grass-roots vs Tuhao: how can entrepreneurial coffee survive?

Grass-roots vs Tuhao: how can entrepreneurial coffee survive?

How popular is starting a business? Just go to Entrepreneurship Street for coffee! And when the cafe itself has become a start-up project, it is necessary to pay attention to origin and play! But in the final analysis, it is still a story that sells stories. Coffee always moistens the throat when telling stories. (article by Zhang Shule) published in "sales and Market"

2015-08-19
A case study of how to open a cafe for 850000 yuan

A case study of how to open a cafe for 850000 yuan

Miss Zheng wants to open a coffee shop. With a capital of 850000 yuan, how can she make good use of this property to control investment risks and open a 40-50-square-meter coffee shop? Miss Zheng's chat window popped up, and her signature said that Miss Zheng wanted to open a cafe. Her head portrait was a silhouette of a fine cup of coffee sitting outside an open-air cafe in the afterglow of sunset. Cafes always seem to have something to do with romantic owners.

2015-09-07
What's it like to open a coffee shop? let's see what it takes to open a coffee shop.

What's it like to open a coffee shop? let's see what it takes to open a coffee shop.

Prince Wen often sees people say that the dream of life is to open a coffee shop (florist, cake room, bookstore, flower growing), basking in the afternoon sun and playing soft music, and every guest coming in is a story. Wait, these. So if this dream is really realized, what kind of experience is it? Is it really as beautiful as you think it is? I'll tell you.

2016-01-11
Promotion of coffee chain stores to increase advertising efficiency

Promotion of coffee chain stores to increase advertising efficiency

Coffee shop chains mainly adopt different industry alliances to increase advertising efficiency, but less use of television advertising. First, the combination of explanation and promotion in different industries, such as credit cards or communications operators of banks, can be extended to each other's consumer groups through the resources of the other party, and the other party can stimulate consumers' desire to spend because of the benefits they offer. as a result, consumers can get an extra discount.

2015-09-06
Oroaster: only if you are interested can you do a good job in the coffee business.

Oroaster: only if you are interested can you do a good job in the coffee business.

There are a variety of shops selling coffee beans on Taobao, but those specializing in homemade coffee beans are rare. Ou roaster is such a Taobao shop that specializes in roasting coffee. But it is not just an online store, the shopkeeper also offers courses such as coffee roasting and hand brewing offline to teach professional coffee knowledge and technology to those who are interested. Since its launch in May 2011, ou Bakery has attracted customers.

2015-10-29
Yunnan Coffee: escaping from Wall Street

Yunnan Coffee: escaping from Wall Street

Usually, the daily trading price of coffee futures in New York is about 10%, which is the purchase price of the Yunnan market on that day. In other words, the global price of coffee is largely determined by the futures exchange on Wall Street.

2014-05-12
National barista professional standard the country's best barista training barista professional qualification certificate

National barista professional standard the country's best barista training barista professional qualification certificate

According to the relevant provisions of the Labor Law of the people's Republic of China, in order to further improve the system of national vocational standards and provide a scientific and standardized basis for vocational education, vocational training and vocational skills appraisal, the Ministry of Labor and Social Security organized relevant experts to formulate the "National Professional Standard for baristas (trial)" (hereinafter referred to as "Standard"). I. this Standard is objective.

2016-01-13
The coffee shop prepares the business circle survey and site selection of the coffee shop.

The coffee shop prepares the business circle survey and site selection of the coffee shop.

First, carefully prepare before opening a store (1) self-assessment-whether opening a store is an interest or a career that you are willing to work hard for when you start to want to open a store. I want to be on my own. When you show your personal leadership and achieve self-forgiveness, you should score yourself and make yourself feel at home, that is, from Yuan to you. Dress it up to a clean, warm ring.

2014-09-19
Convenience of location is a major consideration for consumers in coffee chain market research

Convenience of location is a major consideration for consumers in coffee chain market research

Facing the intense competition in coffee industry, and the media constantly hyping and consumer pursuing popular mentality, many new brands are constantly entering, and at the same time driving the popularity of new culture, and the differences between brands are becoming smaller and smaller, in such a competitive market, how to shape their own style is necessary, so this group adopts case study method, aiming at seven chain coffee operators to do in-depth interview

2015-09-06
Coffee shop culture Starbucks culture coffee shop culture

Coffee shop culture Starbucks culture coffee shop culture

Coffee lovers may have heard of Starbucks, the protagonist of a well-known American novel more than a century ago. In the 1970s, three Americans turned it into a coffee shop sign to promote the American spirit. Since then, a cup of Starbucks coffee has fascinated the whole world. Starbucks can send one of the oldest goods in the world.

2015-11-04
The introduction to coffee roasting recommends the complete Book of Coffee self-baking.

The introduction to coffee roasting recommends the complete Book of Coffee self-baking.

When the author published the first edition of this book in 1996, roasting coffee beans at home was something that only tireless coffee addicts would do. At that time, roasting coffee beans was a very difficult thing to master, and roasters had to work hard to find a way to roast coffee beans to a moderate brown. Today, individuals still roast coffee beans at home.

2015-10-26
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